Arwen Smit specialises in technology ethics and its intended and unintended consequences on society. Smit is the author of Identity Reboot, a book examining how the break-down of personal data privacy is being exploited from profit and power perspectives, arguing that human behaviour is being devalued to an optimisation game, and that we are providing the data that will be optimised for. Smit is a mentor at the Web 3.0 accelerator Outlier Ventures and an expert advisor to the European Commission.